MARKETING II

Learn Skills in Marketing, Management, and Entrepreneurship

Marketing II: Retailing

This class provides a more detailed approach to applying the marketing concepts introduced in Marketing I and provides further focus on managing the school store. The 1st trimester (Retailing) will offer emphasis on aspects of retailing; creating promotions, ordering, merchandising, pricing and purchasing of products for the store. Students will also participate for a second year in all DECA activities and promotions.

  • Prerequisite: Marketing I
  • This class is offered 1st semester during 4th hour.
  • Articulation is available with Washtenaw Community College

MARKETING II: Entrepreneurship 

This class provides a more detailed approach to applying the marketing concepts introduced in Marketing I and provides further focus on the written competitive events offered through DECA. The course will also cover retailing, with an emphasis on Entrepreneurship. Students will choose their own sole proprietor business idea and will leave the class with their own unique business plan. Participants will compete in DECA for a second year at the district, state and/or international levels.

  • Prerequisite: Marketing I
  • This class is offered 2nd semester during 4th hour.
  • Articulation is available with Washtenaw Community College.

MARKETING II: Sports & Entertainment 

Students will continue to manage the school store, with an emphasis on Sports and Entertainment Marketing. The 3rd trimester class will provide students with an understanding of the Sports and Entertainment industry while applying skills learned in Marketing I. Students will join Marketing I in all of the marketing and DECA opportunities.

  • PrerequisiteMarketing I
  • This class is offered 3rd semester during 4th hour.
  • Articulation is available with Washtenaw Community College.

Learn More

Please Watch our Marketing Video

Contact Us

If you have questions please email: Kara Stemmer Or visit Mrs. Stemmer's Website