Marketing I

Learn Skills in Marketing, Management, and Entrepreneurship

MARKETING I (Store Operations “The Edge”)

This class is open to students interested in marketing, management, or entrepreneurship. In this class, students will learn vital skills necessary to be successful in any career they choose. The class focuses on marketing concepts, salesmanship, interviewing, merchandising, management, retailing, promotion, and much, much more. Students in this class will completely manage the school store, called “The Edge”, which includes ordering, pricing, displaying and promoting products, as well as conducting market surveys.

Each student will be given the opportunity to manage the store as a cashier or salesperson. The students will also be a part of the international association of marketing students, called DECA. Participants may compete in areas related to marketing, management, and entrepreneurship at the district, state, and/or international levels. Students may also participate in the development of social intelligence, leadership, and community service.

  • Prerequisite: Grades 11th-12th

  • This class is a full year offered in the morning (AM)

  • Articulation is available with Washtenaw Community College

  • You can take Marketing II the following year



This class provides a more detailed approach to applying the marketing concepts introduced in Marketing I and provides further focus on managing the school store. The 1st trimester (Retailing) will offer emphasis on aspects of retailing; creating promotions, ordering, merchandising, pricing and purchasing of products for the store. Students will also participate for a second year in all DECA activities and promotions.

Prerequisite: Marketing I

This class is offered 1st semester during 4th hour.

Articulation is available with Washtenaw Community College



This class provides a more detailed approach to applying the marketing concepts introduced in Marketing I and provides further focus on the written competitive events offered through DECA. The course will also cover retailing, with an emphasis on Entrepreneurship. Students will choose their own sole proprietor business idea and will leave the class with their own unique business plan. Participants will compete in DECA for a second year at the district, state and/or international levels.

Prerequisite: Marketing I

This class is offered 2nd semester during 4th hour.

Articulation is available with Washtenaw Community College.



Students will continue to manage the school store, with an emphasis on Sports and Entertainment Marketing. The 3rd trimester class will provide students with an understanding of the Sports and Entertainment industry while applying skills learned in Marketing I. Students will join Marketing I in all of the marketing and DECA opportunities.

Prerequisite: Marketing I

This class is offered 3rd semester during 4th hour.

Articulation is available with Washtenaw Community College.


Contact Us:

If you have questions please e-mail: Kara Stemmer or visit Mrs. Stemmer's Website

DECA State Career Development Conference

Forty-two Saline DECA members traveled to downtown Detroit, March 9th through 11th, to compete alongside 3,600 other high school students at the DECA State Career Development Conference.  Many students competed in a business role play, while others prepared a written paper and presented it during the competition.  The following individuals or teams received Finalist medals: Grace Livsey, Ryan Koch, Tim Wageman, Aidan Keyes (SWWC), Gita Deshpande/Courtney Zmich, Molly Finnegan/Lauryn Kruse, and Edward Pfannes earned a medal for his high competency test score. Individuals Megan Foley and Matt Thibeault, along with the team of Annie Nelson, Matt Filsinger, and SWWC student Aidan Keyes, were awarded First Place Champion plaques and will be traveling to Atlanta, GA in April to compete at Internationals. The recognition that these students earned is no small feat and they truly deserve to be congratulated!

DECA District Conference/Competition

On January 11, 2018, the DECA District Conference/Competition was held at Eastern Michigan University.  This conference provided over eight hundred students in surrounding districts an opportunity to display their marketing knowledge in a role-play scenario that was judged by business and community members.  In addition, students took a business competency test, and that score, along with the role-play results, were averaged together in order to determine who advanced to the next level of competition.  Of the forty-one Saline DECA members in attendance, thirty-six students advanced to the State Career and Development Conference held in downtown Detroit this March and an additional 6 members received a medal for their high competency exam and/or role-play score. Way to go Saline DECA!

DECA is a nationally recognized, extra curricular business club that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management.  Through DECA, students are academically prepared, community oriented, professionally responsible, and experienced leaders.